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About Tudor

In 1946, a ground-breaking decision was made by Hans Wilsdorf, the visionary founder of the Rolex Watch Company, as he decided to create a new watch brand that offers the precision, durability and reliability of Rolex but at a more accessible price point. This monumental decision marked the birth of the TUDOR brand, a unique and striking watch collection based on technical prowess, an acute sense of style and adventurous and pioneering heritage.

Inspired by the brand's history, TUDOR continues to pay homage and respect to the iconic ranges and models that forged the way for the brand, by reinterpreting and adding to its revered collection of timepieces. The timeless design and exceptional attention to detail has led to TUDOR becoming an esteemed name in the world of luxury watches.

The Born To Dare campaign launched by TUDOR earlier this year reflects both the history of the brand and what it stands for today. In the sprit of this, TUDOR have signed world renowned footballer David Beckham as the leading face of the campaign, who's bold, brave and daring values make him the perfect embodiment of the TUDOR story.

tudor watch


Explore TUDOR diverse range of exceptional watches, all available to purchase at Abbotts Jewellery.


Discover the latest and greatest from TUDOR.

Dare To Live The Moment with David Beckham and Kjersti Buaas.

Celebrating TUDOR’s #BornToDare spirit, DavidBeckham joins Norwegian Olympic snowboard medallist Kjersti Buaas in a backcountry adventure in the Alps.